The Airportline: Observations

HELLO IT'S Noko Jeans! from Noko Jeans on Vimeo.

...is an interesting part of the Euronews newscast, and now unfortunately also the definition of the comment section on my blog. I know this is not because non of you have anything to say, instead it is a technical problem which I will try and have a look at during the week. However, my technical expertise is admittedly limited so who knows how long this might take. Until this happens enjoy the design and keep your thoughts to yourself, and if you have urgent things to report or complain about or celebrate or whatever, you will find me at hypotetisk@hotmail.com. I do apologize for this little mishap!

Over to something more interesting. Swedish jeans label Noko hit the headlines last week when they unveiled their new jeans, produced in the tourist paradise of... yes... let it come to you... North Korea! With a video (see above) that hits every storytelling idea in the marketing world they had a glorious aim to try and maybe open up the country a bit. And what better way to lead a country towards democracy that to produce some super limited trendy jeans? Unless the trendy Stockholm fashion house PUB would not have stopped the brand they day after its launch (since they did not want to sell jeans from a country where jeans are illegal, since it is seen as a symbol for American imperialism, and working conditions generally are famously poor) it could have been Panda Diplomacy 2.0. Now its just another example of the power of marketing (even I am writing about it!) and both The Guardian and The New York Times have taken notice.