Japanese IKEA employees go dancing
Posted by Patrik Edvardsson | Posted in advertising , IKEA , Japan | Posted on 4:46 PM
So I am working on this small project, which among other things, focus on IKEA's re-launch in the Japanese market in 2006. I am looking into the company's advertising strategy, which was very successful and where IKEA set up small museums around the city and did several very creative things. In the middle of this search I stumbled over this Japanese commercial that seems to be from last year. It made me laugh. So I though it might make you laugh as well. In case you are covered in snow, or just a bit cold.
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